What We Do
The web is evolving. Social media has completely reshaped the way we think about communication and information sharing. Old methods of advertising are proving to be no longer effective. Not only do the newspaper ads no longer work for most of us, but now the banner ads online are producing fewer and fewer results. So how do you remain relevant in today's connected world?
If you ask any successful business owner 'what is the most effective way to increase your business' they will most likely tell you that relationships are the key. Building them. Nurturing them. Seeking new ones. And probably the best feature of the web today is that relationship building and relationship maintenance are now easier than ever. You can reach more customers more quickly, and without spending a dime.
Facebook. Twitter. LinkedIn. Google. These are just a few of the words that have changed our world. These sites have brought the ancient art of social proofing back from the ashes and made it cool and easy. What is social proofing? Here is what Wikipedia has to say about social proofing:
"Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation."
In other words, we look to other people, especially our friends, to help us make the tough decisions in life. When our friends tell us about a great new restaurant they just ate at we are far more likely to give it a try than if we happened to see an advertisement for that same restaurant online or in a newspaper. The beautiful thing about social media outlets like Facebook and Twitter is that you can now very easily take a pro-active approach and seek out these endorsements.
Through the use of these social proofing outlets we can help you craft a new online marketing strategy based around social media. We will help you build your following, manage your reputation online, reach new customers, and gain social credibility among your target market. We'll also help you design a website that you are proud to promote and drive potential customers to. Our strategies aim to help you connect the dots, bringing your efforts across multiple online channels together into a meaningful and productive plan.